Business 2 Business Blog

Generate Traffic and Lead Generation with Inbound Accountable Marketing

When you're inbound ready and you're generating some good traffic to your financial services website with Accountable Marketing™, your next focus is getting that traffic to stay on your website. Most websites have a 30-60% bounce rate on average. That means a large majority of web traffic entering your website leaves without seeing all of your marketing ideas and information because they are not navigating to any other pages.  And many times they may never come back.  Yikes!  Here are some tips you need to consider to keep content clean and relevant to improve user experience to make sure you're being found by your customers.

Posted by Peter Henderson on June 25, 2015 07:00:AM

4 Reasons Why You Need Inbound Accountable Marketing

As Inbound Accountable Marketing™ Consultants, we are asked by many of our clients, especially our financial services clients, about how much time they need to devote to content curation.  Content marketing is all about providing valuable information or content to current and potential customers to build relationships, trust, branding, and awareness.  

Posted by Peter Henderson on June 11, 2015 07:30:AM

Build Traffic and Lead Generation with Inbound Accountable Marketing

When you're inbound ready and you're generating some good traffic to your financial services website with Accountable Marketing™, your next focus is getting that traffic to stay on your website. Most websites have a 30-60% bounce rate on average. That means a large majority of web traffic entering your website leaves without seeing all of your marketing ideas and information because they are not navigating to any other pages.  And many times they may never come back.  Yikes!  Here are some tips you need to consider to keep content clean and relevant to improve user experience to make sure you're being found by your customers.

Posted by Peter Henderson on May 19, 2015 09:27:AM

What do we mean by Inbound Accountable Marketing

What do we mean by "Inbound Accountable Marketing™" anyway?

Posted by Peter Henderson on April 14, 2015 12:08:PM

How To Build Traffic and Improve Lead Generation in 2015

Now that you know how to increase sales using the internet and you're generating some good traffic to your financial services website by getting found online, your next focus is getting that traffic to stay on your website.  Most websites have a 30-60% bounce rate on average. That means a large majority of web traffic entering your website leaves without seeing all of your marketing ideas and information because they are not navigating to any other pages.  And many times they may never come back.  Yikes!  Here are some tips you need to consider to keep content clean and relevant to improve user experience and decrease your bounce rate.

Posted by Peter Henderson on December 31, 2014 11:10:AM

How To Build Traffic & Improve your Lead Generation at the Same Time

Now that you know how to increase sales using the internet  and you're generating some good traffic to your financial services website by getting found online, your next focus is getting that traffic to stay on your website.  Most websites have a 30-60% bounce rate on average. That means a large majority of web traffic entering your website leaves without seeing all of your marketing ideas and information because they are not navigating to any other pages.  And many times they may never come back.  Yikes!  Here are some tips you need to consider to keep content clean and relevant to improve user experience and decrease your bounce rate.

Posted by Peter Henderson on November 25, 2014 07:00:AM

Why the Content Marketing for Your Insurance Company Sucks (Clone)

When your CEO suggested that you take on the responsibility of content creation at your insurance company it may have sounded easy enough, but it's often used in bits and bites, which can be harmful to your overall marketing strategy - never mind your mental health.  We often hear stories of companies using content marketing to improve their reach and increase quality leads.  The stats that generally get passed around include, content marketing can cost 62% less than the traditional means of marketing ideas and information while generating up to 3x as many leads.  

Posted by Peter Henderson on October 15, 2014 09:45:AM

3 Reasons the Content Marketing for Your Insurance Company Sucks

When your CEO suggested that you take on the responsibility of content creation at your insurance company it may have sounded easy enough, but it's often used in bits and bites, which can be harmful to your overall marketing strategy - never mind your mental health.  We often hear stories of companies using content marketing to improve their reach and increase quality leads.  The stats that generally get passed around include, content marketing can cost 62% less than the traditional means of marketing ideas and information while generating up to 3x as many leads.  

Posted by Peter Henderson on October 09, 2014 08:00:AM

Insurance Marketing Uses Long Tail Keywords to Increase Sales

Posted by Peter Henderson on October 07, 2014 08:00:AM

22 Insurance Marketing Buzzwords You Need To Know

Often when we work with our insurance clients, especially new ones, we find ourselves speaking in insurance marketing jargon without realizing they have no idea what we are talking about.  Until their eyes glaze over that is.  In an industry that's notorious for constantly creating new terms for us to enter into our wiki-lexicon of industry speak it can be challenging to remember to speak without myriad buzzwords.  Here are some of the more compelling buzzwords we are using as I write.

Posted by Peter Henderson on September 11, 2014 06:00:AM

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