Business 2 Business Blog

Crisis Communication for Brands in Times of Trouble

When trouble surround your brand you need to know how to make the best use of your social media to do the heavy lifting

Posted by Peter Henderson on April 12, 2018 05:00:AM

How to Create High Quality Videos for Your Social Media Marketing

Video in online marketing is increasing at an exponential rate. Did you know that in a 2016 HubSpot survey, 43% of consumers wanted to see more video content in 2016? More than that, Facebook users watch 8 billion videos per day.

Posted by Peter Henderson on October 16, 2017 11:13:AM

Market Intelligence Informs Successful Inbound Marketing

MARKETERS - Should Smarten'up Whenever Possible

Market intelligence is the information relevant to your company's markets that we gather and analyze as part of an inbound Accountable Marketing™ campaign.  The purpose of the process is to create an accurate and confident decision-making processs to determine effective communication strategies. With the right market intelligence we can work together to formulate strategic conclusions in areas such as market opportunity, market penetration strategy, and market development.

Posted by Peter Henderson on June 09, 2017 02:30:PM

What the insurance industry needs to know about the C Word

Posted by Peter Henderson on January 18, 2017 02:49:PM

Your Digital Marketing Agency Needs Good Project Management Skills

Inbound Marketing is a Serious Production and the Digital Marketing Agency You Hire Should Want to Run the Whole Show.  Inbound marketing is an organic process.  It requires time, elbow grease and coordination.  Any inbound marketing agency, you choose will need you to invest quality time with them.  This will especially true at the beginning of your relationship to get up and running fast, and at regular intervals to ensure their methods stay sharp and inline with your business.  As is true with most insurance businesses, they'll also expect that some members of your team will be dedicated to certain lead generation elements of inbound marketing.  They'll want to educate them to ensure that these people have the skills and knowledge needed to carry out their assigned tasks.

Posted by Peter Henderson on August 24, 2016 07:00:AM

Your Digital Agency is A Team Effort

Your digital agency is a team effort and they should be teaching and training your internal team. Hire a digital agency that Wants and Knows How to Leverage Your Team's Industry Expertise.

Posted by Peter Henderson on August 17, 2016 07:00:AM

Conversion Copy for Your Landing Pages

If you're a marketer in the insurance industry practicing inbound accountable marketing and you're sending traffic to dedicated landing pages and you know you could be converting better with strategic copy improvements, look no further.

Posted by Peter Henderson on August 03, 2016 07:00:AM

Your Marketing Agency Should Value Transparency

Your Marketing Agency Should Value Transparency

Make sure the agency you are considering embraces transparency as a core value.  While you're not likely to see this word next to a bullet in a PowerPoint slide, an agency can infer and prove they are transparent with their clients by citing and discussing the three main business practices that we Henderson Robb Marketing bring to the table when we are meeting with a prospect in the insurance industry.

Posted by Peter Henderson on July 26, 2016 07:00:AM

How to Give Your Brand a Voice with Inbound Accountable Marketing

The voice, or tone, you apply across all your content - indeed, your entire brand - is the equivalent of your brand's personality.  Your voice is an integral part of creating your Inbound Accountable Marketing to be shared on your website, blog, social media presence, and email campaigns.  It's baked into your brand's DNA!

Posted by Peter Henderson on July 26, 2016 07:00:AM

Effective Communication Strategies for Inbound Accountable Marketing

Blog post with CTAs

Email is good for alerting your existing contacts about your offer, but what about attracting new ones to your insurance or financial services company?  This is where blog posts are particularly effective.  The goal of the blog is to attract people interested in the subject matter of your offer.

Posted by Peter Henderson on July 19, 2016 07:00:AM

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