When you're getting your website inbound-ready one thing that will literally pay dividends is a new Keyword Strategy. Understanding the value of Long-Tail versus Broad Keywords is a good place to start. If your boss is onboard with your Inbound Accountable Marketing™ now is the time to track your metrics by having every page on your website embedded with Long-Tail Keywords.
Mobile is ubiquitous - surprised? You shouldn't be. Just between 2012 and 2013, mobile traffic grew 125%. You know how much desktops grew? 12%. So why, then, would you, as a financial services marketer, debate your Inbound Accountable Marketing™ strategies instead of capitalizing on the ever-apparent force that the mobile industry has become? The wait-and-see approach can only take you so far, so today-stop waiting, and learn to create a mobile strategy that'll keep your customers coming back to your website for more.
Insurance or financial services professionals today, are making mistakes they're not seeing, and preventing their emails from adding to their Inbound Accountable Marketing performance and getting a response.
Too many financial services and insurance marketers are relying on guesswork or outdated versions of e-commerce. This is an important reality check for those of you B2B or B2C marketers that are determined in achieving Accountable Marketing. As people move in droves from desktop computers to mobile the reality of what the user sees on their screen is what you need to see in your website redesign strategy before you go down the wrong path.
If you missed the report by McKinsey & Co. on mobile users in Britain this is an abridged version of what the consultants - Liz Ericson, Louise Herring, and Kelly Ungerman found as reported in the Globe and Mail by Harvey Schachter. Britain is ahead of North America in mobile usage although the U.S. leads in e-commerce.
Do you have a Panda on your company's website? Of course you do. Panda is Google's algorithm which aims to promote the highest quality content site by dooming the rank of the low quality insurance and financial services sites. Those sites that have been shown to be terribly victims of the Panda can do almost nothing to recover the ranking and traffic they had prior to the Panda coming to town. If you have been on a mission to learn how to increase sales using the internet the last thing you want to is to be incurring the wrath of the Panda.
We all know how important a website is to your online strategy. Having a website alone isn't the key to being found by your customers. Instead, it's the ability to turn your website into an inbound marketing machine. Your website has a hefty goal and it needs to wear many hats. To improve your brand, your website needs to not just exist, it needs to perform. It needs to attract visitors, educate them and convince them to buy. I know what you're thinking - easier said that done.