Business 2 Business Blog

How To Explain Responsive Design For Your Website to Your CEO and Get Budget

Posted by Peter Henderson on March 15, 2017 10:45:AM

Mobile Marketing Specialists in Toronto

In the on-going battle for mind share 95% of Best In Class Marketers use Video.  As Forrester tells us, video increases the chance of a front-page Google result by 53x.  As a marketer in a financial services company shouldn't you count yourself among those that are enjoying 4.8% conversion rates with video compared to a 2.9% conversion rate without it?  Branding in the inbound age is as much about addressing 'Content Shock' or 'Content Competition' as it is Content Curation.

Posted by Peter Henderson on February 23, 2016 07:30:AM

Mobile Web Design for Inbound Accountable Marketing

In the on-going battle for mind share 95% of Best In Class Marketers use Video.  As Forrester tells us, video increases the chance of a front-page Google result by 53x.  As a marketer in a financial services company shouldn't you count yourself among those that are enjoying 4.8% conversion rates with video compared to a 2.9% conversion rate without it?  Branding in the inbound age is as much about addressing 'Content Shock' or 'Content Competition' as it is Content Curation.

Posted by Peter Henderson on February 17, 2016 07:30:AM

Creating Remarkable Sales With Keywords for Inbound

When you're getting your website inbound-ready one thing that will literally pay dividends is a new Keyword Strategy.  Understanding the value of Long-Tail versus Broad Keywords is a good place to start.  If your boss is onboard with your Inbound Accountable Marketing™ now is the time to track your metrics by having every page on your website embedded with Long-Tail Keywords.

Posted by Peter Henderson on February 16, 2016 07:00:AM

How to find Mobile Marketing Specialists in Toronto

 

MOBILE MARKETING SPECIALISTS IN TORONTO DON'T LOOK ANY DIFFERENT FROM ANYWHERE ELSE, BUT if you are looking for an inbound marketing agency to help you optimize your website for mobile you're looking in the right place.  

Posted by Peter Henderson on January 26, 2016 07:00:AM

Mobile Retargeting for Lead Generation

Posted by Peter Henderson on January 05, 2016 07:00:AM

Mobile Web Design Development Fundamentals for Inbound

In the on-going battle for mind share 95% of Best In Class Marketers use Video.  As Forrester tells us, video increases the chance of a front-page Google result by 53x.  As a marketer in a financial services company shouldn't you count yourself among those that are enjoying 4.8% conversion rates with video compared to a 2.9% conversion rate without it?  Branding in the inbound age is as much about addressing 'Content Shock' or 'Content Competition' as it is Content Curation.

Posted by Peter Henderson on December 22, 2015 07:00:AM

SEO Optimization Shouldn't Fall Thru the Cracks of Your Web Strategy

SEARCH ENGINE OPTIMIZATION (SEO) is a comparatively mature practice in internet marketing strategy, yet the average score for our clients when we do our web scans is 18.6 out of 30.  It is surprising for us to see such low scores but luckily this attribute is the easiest for marketers and website for marketers of insurance and financial service website administrators to address directly.  The scores also reinforce that notion that a consistent and thorough approach to SEO is key.

Posted by Peter Henderson on December 01, 2015 07:00:AM

How to Make a Website Mobile Ready for Inbound Marketing Branding

BRANDING FOR  INSURANCE, FINANCIAL SERVICES, OR RETAIL PRODUCTS BEGS THE QUESTION: WHY IS IT IMPORTANT THAT YOUR WEBSITE IS MOBILE FRIENDLY?

1. If a site does not render properly on a mobile device, many prospects (on mobile devices) will abandon that site in favor of a mobile friendly competitor’s site! 

Posted by Peter Henderson on November 24, 2015 07:00:AM

Why a Mobile Strategy for your Inbound Accountable Marketing is a Must

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Posted by Peter Henderson on September 23, 2015 07:30:AM

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