Business 2 Business Blog

Buyer Personas for Inbound Accountable Marketing in Toronto (Clone)

When we're talking about Inbound Accountable Marketing in Toronto the subject of Buyer Personas is discussed.  At first, we often see a quizzical look on people's faces until we support the subject with the term 'ideal customers'.

Posted by Peter Henderson on July 05, 2016 07:30:AM

Buyer Peronas for Inbound Accountable Marketing in Toronto

Buyer Personas for inbound accountable marketing in Toronto

When we're talking about Inbound Accountable Marketing in Toronto the subject of Buyer Personas is discussed.  At first, we often see a quizzical look on people's faces until we support the subject with the term 'ideal customers'.

Posted by Peter Henderson on May 17, 2016 07:30:AM

A Monster Communications Strategy for Inbound Accountable Marketing

This time of year a lot of people are thinking about creating monsters.  Creating an Inbound Accountable Marketing™ Monster doesn't have to be a scary proposition.  In fact, you can do it on an iPad in the comfort of your own home if you wanted to.  To create a Communications Strategy for Inbound Marketing Accountable for your insurance or financial services company you have to start somewhere, so consider this step-by-step process.

1.  Identify your target customers.

Posted by Peter Henderson on October 13, 2015 07:00:AM

An Inbound Accountable Marketing Agency That is Its Own Case Study

You need to answer a lot of questions when you are considering which marketing agency to help your insurance company make the decision whether or not to continue with your outbound strategy or move towards Inbound Accountable Marketing.

Posted by Peter Henderson on July 16, 2015 07:00:AM

Why You Need Buyer Personas for Inbound Accountable Marketing (Clone)

When we're talking about Inbound Accountable Marketing to our clients be they insurance, financial services or any other business that sells a product or service to customers the subject of Buyer Personas is discussed.  At first, we often see a quizzical look on people's faces until we support the subject with the term 'ideal customers'.

Posted by Peter Henderson on July 02, 2015 07:00:AM

Why You Need Buyer Personas for Inbound Accountable Marketing

When we're talking about Inbound Accountable Marketing to our clients be they insurance, financial services or any other business that sells a product or service to customers the subject of Buyer Personas is discussed.  At first, we often see a quizzical look on people's faces until we support the subject with the term 'ideal customers'.

Posted by Peter Henderson on June 18, 2015 07:00:AM

How to Create an Inbound Accountable Marketing Monster

Creating an Inbound Accountable Marketing™ Monster doesn't have to be a scary proposition.  In fact, you can do it on an iPad in the comfort of your own home if you wanted to.  To create an Inbound Accountable Marketing Monster for your financial services company you have to start somewhere, so consider this step-by-step process.

1.  Identify your target customers.

Posted by Peter Henderson on June 04, 2015 07:00:AM

The ROI of branding Inbound Accountable Marketing

A number of our clients in financial services have expressed their angst when asked by their C-Suite to show ROI for expenditures allocated to social media.  I have been asked, "if someone likes your Facebook page, how much revenue does that translate into?  If someone retweets your tweet, does that drive traffic to your web pages?  When someone reads your blog, visits your website, and downloads your product information, how do you know if you have converted them to a sale?"  The market intelligence that comes with an Inbound Accountable Marketing™ strategy will show you how to increase sales using the internet.

Posted by Peter Henderson on May 28, 2015 07:30:AM

The 2nd Trigger to Pull for Accountable Marketing

 

Posted by Peter Henderson on January 22, 2015 07:00:AM

The Secret(s) to Giving Good Tweet for Lead Generation

Okay, you work for an insurance, or a financial services company, and you have been asked, "what's the secret to Twitter marketing success?"  As much as many would agree that Twitter marketing has become an art form, your boss is looking at you to be the next social media guru.  Do you rush to find yourself the latest online how-to-guide to achieve Twitter marketing success?  Wait just a Tweet!

Posted by Peter Henderson on October 23, 2014 08:00:AM

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