Just in case you've been too busy hanging out at your local coffee shop to actively use google+ as part of your social media mix for lead generation, Google's social network is now the second most popular social network after Facebook. Google+ is all the more important because of its increasing influence on Google search results. Social signals like +1s, and AuthorRank are seriously changing the marketing landscape and the way insurance and financial service businesses should approach social media. It is critical to promote your insurance or financial services company and your original content on Google+.
How can you as an insurance marketer avoid tragic content marketing mistakes and become the company that gets it right?
1. Be Personable - Customized content is king. Content creation is not a one-size-fits-all job. Whatever makes your ideal customer buy, appeal to that. Your marketing ideas and information will only become remarkable content if you understand your audience needs, wants, and desires. The more you personalize and customize your content to meet those needs, the more quality lead generation ideas you'll generate, and that's the key. The leads aren't closed deals, so you want to attract the ones that will be most likely to convert to a new customer. One of the best ways to do that is by delivering content that meets a specific need at just the right time, and by doing so, you'll establish an authentic connection with the visitor. This should be part of a new website redesign strategy. When you create content, don't forget to respond to their questions, engage in discussions, and don't shy away from difficult conversations. If you handle criticism or negative feedback well, your other visitors will take notice.