Business 2 Business Blog

Learn About Keywords and Increase Sales

Posted by Peter Henderson on May 23, 2017 03:19:PM

Keywords Increase Sales

Posted by Peter Henderson on March 03, 2017 10:34:AM

Inbound Accountable Marketing Works in Toronto

Hire an Agency that can demonstrate how Inbound Accountable Marketing™ works in Toronto.

Imagine for a moment you're sitting at a conference table.  A prospective agency partner is projecting some flowchart-heavy PowerPoint slides and outlining the inbound marketing strategy they've designed for you.  While you're following the arrows and considering their capabilities, you should be asking yourself two key questions:  "have they done this before, and if yes, can they replicate that success for me?"

Posted by Peter Henderson on June 07, 2016 07:00:AM

Creating Remarkable Sales With Keywords for Inbound

When you're getting your website inbound-ready one thing that will literally pay dividends is a new Keyword Strategy.  Understanding the value of Long-Tail versus Broad Keywords is a good place to start.  If your boss is onboard with your Inbound Accountable Marketing™ now is the time to track your metrics by having every page on your website embedded with Long-Tail Keywords.

Posted by Peter Henderson on February 16, 2016 07:00:AM

Compelling Case Studies of Inbound Accountable Marketing

Hire an Agency with Compelling Examples of Inbound Accountable Marketing™

Imagine for a moment you're sitting at a conference table.  A prospective agency partner is projecting some flowchart-heavy PowerPoint slides and outlining the inbound marketing strategy they've designed for you.  While you're following the arrows and considering their capabilities, you should be asking yourself two key questions:  "have they done this before, and if yes, can they replicate that success for me?"

Posted by Peter Henderson on July 21, 2015 07:00:AM

Keywords Ramp up Your Inbound Accountable Marketing Performance

When you're getting your website inbound-ready one thing that will literally pay dividends is a new Keyword Strategy.  Understanding the value of Long-Tail versus Broad Keywords is a good place to start.  If your boss is onboard with your Inbound Accountable Marketing™ now is the time to track your metrics by having every page on your website embedded with Long-Tail Keywords.

Posted by Peter Henderson on June 23, 2015 07:00:AM

How to Create Content for Financial Services that Doesn't Suck

How can you as a financial services marketer avoid tragic content marketing mistakes and become the company that gets it right?  You can start by talking with inbound marketing consultants like Henderson Robb.

1. Be Personable - Customized content is king.  Content creation is not a one-size-fits-all job.  Whatever makes your ideal customer buy, appeal to that.  Your marketing ideas and information will only become remarkable content if you understand your audience needs, wants, and desires.  The more you personalize and customize your content to meet those needs, the more quality lead generation ideas you'll generate, and that's the key. The leads aren't closed deals, so you want to attract the ones that will be most likely to convert to a new customer. One of the best ways to do that is by delivering content that meets a specific need at just the right time, and by doing so, you'll establish an authentic connection with the visitor.  This should be part of a new Inbound Accountable Marketing™ strategy.  When you create content, don't forget to respond to their questions, engage in discussions, and don't shy away from difficult conversations.  If you handle criticism or negative feedback well, your other visitors will take notice.

Posted by Peter Henderson on May 12, 2015 07:00:AM

The 5th Trigger to Pull for Inbound Accountable Marketing

In this, the fifth in a series on Return On Investment, let's discuss the 5th trigger that you need to 'pull' to deliver Inbound Accountable Marketing™ to achieve the level of marketing performance you need.

Our Accountable Marketing™ has been developed to deliver on the demand from the C-Suite for a Return On Investment (ROI)

Posted by Peter Henderson on February 03, 2015 07:30:AM

Don't Have Time to Be the Web Guru at Your Insurance Company

When was the last time you got really excited about the subject of title tag and meta tags?  When you were creating your website redesign strategy?  Good answer, but you're probably laughing up your sleeve, right? Title Tag and Meta Tags may be the least exciting component of SEO, but it is a definite must-have.  It is time-consuming to be the Web Guru in any company, whether you're an owner or an employee.  Most people that are assigned the role of Webmaster are not in your position.  Thank goodness for that.  Does this look like an image you'd like to dance in your head as you're lying in bed trying to count sheep?

Posted by Peter Henderson on November 13, 2014 08:00:AM

12 Reasons Your Insurance Company Should Be Using Video

Posted by Peter Henderson on November 04, 2014 07:30:AM

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