Business 2 Business Blog

Inbound Marketing Metrics for Website Success

WHAT MAKES A WEBSITE GREAT?  And more importantly to the insurance industry, financial services, retail, what makes a website rank?  It used to be that when you were writing a website redesign strategy, dynamic content and design alone were enough.  Today, new factors determine a website's success.  Now, great high ranking websites have:

Posted by Peter Henderson on July 14, 2017 09:48:AM

Less Jargon More Brand Awareness = More Traffic

How you attract people to your business website to increase brand awareness isn't based so much on what your content says about your brand but how you say it.  A professional image is necessary, but you still want to avoid the dreaded corporate gobbledygook.  What is gobbledygook you ask?  Good question.

These are jargon terms and phrases that have been over-used and abused rendering them meaningless (we find them mostly in the high-tech and B2B industry) but they still creep into the financial services industry too.  These words are meant to add more emphasis on a particular subject, but instead they make your eyes glaze over.  

Posted by Peter Henderson on July 06, 2017 10:09:AM

How To Use Your Website to Improve Your Brand

Posted by Peter Henderson on March 27, 2017 10:10:AM

Creating Remarkable Sales With Keywords for Inbound

When you're getting your website inbound-ready one thing that will literally pay dividends is a new Keyword Strategy.  Understanding the value of Long-Tail versus Broad Keywords is a good place to start.  If your boss is onboard with your Inbound Accountable Marketing™ now is the time to track your metrics by having every page on your website embedded with Long-Tail Keywords.

Posted by Peter Henderson on February 16, 2016 07:00:AM

Inbound Accountable Marketing Strategies for Mobile

HOW DO INBOUND ACCOUNTABLE MARKETING STRATEGIES FOR MOBILE MAKE A WEBSITE GREAT FOR INSURANCE MARKETING?  And more importantly to insurance marketers, what makes a website rank?  It used to be that when you were writnig a website redesign strategy, great content and design alone were enough.  Today, new factors determine a website's success.  Now, great high ranking websites have:

Posted by Peter Henderson on December 29, 2015 07:00:AM

Inbound Accountable Marketing Metrics for Website Success

WHAT MAKES A WEBSITE GREAT?  And more importantly to the insurance industry, financial services, retail, what makes a website rank?  It used to be that when you were writnig a website redesign strategy, great content and design alone were enough.  Today, new factors determine a website's success.  Now, great high ranking websites have:

Posted by Peter Henderson on November 18, 2015 07:00:AM

Inbound Accountable Marketing Generates Leads

The results insurance businesses are seeing after utilizing the practices of inbound marketing are nothing short of remarkable, especially when used in the right way with the right audience. You may be looking for quick ways to improve your insurance business or maybe you're wondering what the hype around Inbound is all about.  If you need further persuasion here are three ways Inbound can help improve and streamline your insurance company for future success.

1. One of the staples of Inbound is the ability to provide businesses with realistic, transparent metrics as to how your company is performing day-to-day, project-to-project, and so on.  That means through inbound marketing, your company will have a stronger understanding of which initiatives were successful, and which needed some fine-tuning before further implementation.

Posted by Peter Henderson on September 28, 2015 07:00:AM

Why a Mobile Strategy for your Inbound Accountable Marketing is a Must

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Posted by Peter Henderson on September 23, 2015 07:30:AM

You Need a Dedicated Landing Page for Every Inbound Marketing Campaign

Imagine you're on a tropical vacation.  You arrived at your resort late last night.  You're feeling a little groggy from jet lag, but the sun is shining.  So you decide to go to the sea for a swim.  You follow the signs for the seaside.  But when you get to the seaside... No white sandy beach.  No palm trees.  Only a stinky little harbor full of fishing boats.  

Posted by Peter Henderson on August 25, 2015 07:30:AM

Keywords Ramp up Your Inbound Accountable Marketing Performance

When you're getting your website inbound-ready one thing that will literally pay dividends is a new Keyword Strategy.  Understanding the value of Long-Tail versus Broad Keywords is a good place to start.  If your boss is onboard with your Inbound Accountable Marketing™ now is the time to track your metrics by having every page on your website embedded with Long-Tail Keywords.

Posted by Peter Henderson on June 23, 2015 07:00:AM

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