Business 2 Business Blog

22 Inbound Accountable Marketing Buzzwords You Need To Know

Often when we work with insurance and financial services clients, especially new ones, we find ourselves speaking in marketing jargon without realizing they have no idea what we are talking about.  Until their eyes glaze over that is.  In an industry that's notorious for constantly creating new terms for us to enter into our wiki-lexicon of industry speak it can be challenging to remember to speak without myriad buzzwords.  Here are some of the more compelling buzzwords we are using as I write.

Posted by Peter Henderson on April 07, 2015 07:00:AM

The 2nd Trigger to Pull for Accountable Marketing

 

Posted by Peter Henderson on January 22, 2015 07:00:AM

Why You Need a Blog as Part of Your Marketing Communications Strategy

Blogging is without a doubt one  of the most important assets to any marketing communications strategy and it's a perfect complement to your website.  

Here are some reasons why you really need a blog:

  • It creates fresh content and more pages of content, which is great for SEO.
  • It helps establish you as an industry authority and thought leader.
  • It helps drive more traffic and leads back to your website.
  • It's a great channel to converse and engage with your audience and customers.
  • It's a great way to get valuable inbound links!
Posted by Peter Henderson on December 09, 2014 07:00:AM

Why the Content Marketing for Your Insurance Company Sucks (Clone)

When your CEO suggested that you take on the responsibility of content creation at your insurance company it may have sounded easy enough, but it's often used in bits and bites, which can be harmful to your overall marketing strategy - never mind your mental health.  We often hear stories of companies using content marketing to improve their reach and increase quality leads.  The stats that generally get passed around include, content marketing can cost 62% less than the traditional means of marketing ideas and information while generating up to 3x as many leads.  

Posted by Peter Henderson on October 15, 2014 09:45:AM

How to Create Content for Your Insurance Company that Doesn't Suck

How can you as an insurance marketer avoid tragic content marketing mistakes and become the company that gets it right?  

1. Be Personable - Customized content is king.  Content creation is not a one-size-fits-all job.  Whatever makes your ideal customer buy, appeal to that.  Your marketing ideas and information will only become remarkable content if you understand your audience needs, wants, and desires.  The more you personalize and customize your content to meet those needs, the more quality lead generation ideas you'll generate, and that's the key. The leads aren't closed deals, so you want to attract the ones that will be most likely to convert to a new customer. One of the best ways to do that is by delivering content that meets a specific need at just the right time, and by doing so, you'll establish an authentic connection with the visitor.  This should be part of a new website redesign strategy.  When you create content, don't forget to respond to their questions, engage in discussions, and don't shy away from difficult conversations.  If you handle criticism or negative feedback well, your other visitors will take notice.

Posted by Peter Henderson on October 14, 2014 08:00:AM

3 Reasons the Content Marketing for Your Insurance Company Sucks

When your CEO suggested that you take on the responsibility of content creation at your insurance company it may have sounded easy enough, but it's often used in bits and bites, which can be harmful to your overall marketing strategy - never mind your mental health.  We often hear stories of companies using content marketing to improve their reach and increase quality leads.  The stats that generally get passed around include, content marketing can cost 62% less than the traditional means of marketing ideas and information while generating up to 3x as many leads.  

Posted by Peter Henderson on October 09, 2014 08:00:AM

Insurance Marketing Uses Long Tail Keywords to Increase Sales

Posted by Peter Henderson on October 07, 2014 08:00:AM

How To Get Your Content Marketing Ready To Rock

Posted by Peter Henderson on July 03, 2014 08:30:AM

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