Business 2 Business Blog

Inbound Marketing is A Team Sport

Your Inbound agency should be teaching and training your internal team.  Hire an agency that Wants and Knows How to Leverage Your Team's Industry Expertise.

Posted by Peter Henderson on May 04, 2017 07:30:AM

Your Digital Agency is A Team Effort

Your digital agency is a team effort and they should be teaching and training your internal team. Hire a digital agency that Wants and Knows How to Leverage Your Team's Industry Expertise.

Posted by Peter Henderson on August 17, 2016 07:00:AM

Inbound Accountable Marketing is a Team Effort

Your Inbound agency should be teaching and training your internal team.  Hire an agency that Wants and Knows How to Leverage Your Team's Industry Expertise.

Posted by Peter Henderson on June 21, 2016 07:30:AM

Accountable Marketing Performance

Your Inbound agency should be teaching and training your internal team.  Hire an agency that Wants and Knows How to Leverage Your Team's Industry Expertise.

Posted by Peter Henderson on June 14, 2016 07:00:AM

How to Leverage Influencers with Inbound Accountable Marketing Content

Leveraging Influencers with Your Inbound Accountable Marketing Content - is an extremely effective method of amplifying the results of your content curation, but before you begin you need to know what the end goal is so you can direct your influencers accordingly.

Posted by Peter Henderson on October 06, 2015 07:00:AM

Inbound Accountable Marketing is A Team Effort

Your Inbound agency should be teaching and training your internal team.  Hire an agency that Wants and Knows How to Leverage Your Team's Industry Expertise.

Posted by Peter Henderson on July 28, 2015 07:00:AM

How to Create an Inbound Accountable Marketing Monster

Creating an Inbound Accountable Marketing™ Monster doesn't have to be a scary proposition.  In fact, you can do it on an iPad in the comfort of your own home if you wanted to.  To create an Inbound Accountable Marketing Monster for your financial services company you have to start somewhere, so consider this step-by-step process.

1.  Identify your target customers.

Posted by Peter Henderson on June 04, 2015 07:00:AM

Why a Mobile Strategy for your Inbound Accountable Marketing Rocks

Mobile is ubiquitous - surprised?  You shouldn't be.  Just between 2012 and 2013, mobile traffic grew 125%. You know how much desktops grew?  12%.  So why, then, would you, as a financial services marketer, debate your Inbound Accountable Marketing™ strategies instead of capitalizing on the ever-apparent force that the mobile industry has become? The wait-and-see approach can only take you so far, so today-stop waiting, and learn to create a mobile strategy that'll keep your customers coming back to your website for more.

Posted by Peter Henderson on May 26, 2015 07:00:AM

How to Create Content for Financial Services that Doesn't Suck

How can you as a financial services marketer avoid tragic content marketing mistakes and become the company that gets it right?  You can start by talking with inbound marketing consultants like Henderson Robb.

1. Be Personable - Customized content is king.  Content creation is not a one-size-fits-all job.  Whatever makes your ideal customer buy, appeal to that.  Your marketing ideas and information will only become remarkable content if you understand your audience needs, wants, and desires.  The more you personalize and customize your content to meet those needs, the more quality lead generation ideas you'll generate, and that's the key. The leads aren't closed deals, so you want to attract the ones that will be most likely to convert to a new customer. One of the best ways to do that is by delivering content that meets a specific need at just the right time, and by doing so, you'll establish an authentic connection with the visitor.  This should be part of a new Inbound Accountable Marketing™ strategy.  When you create content, don't forget to respond to their questions, engage in discussions, and don't shy away from difficult conversations.  If you handle criticism or negative feedback well, your other visitors will take notice.

Posted by Peter Henderson on May 12, 2015 07:00:AM

Your 1st Steps in Inbound Accountable Marketing for Insurance

Attracting More Qualified Visitors to your Insurance Company's Website is the 1st Step in any Inbound Accountable Marketing™ Strategy from Henderson Robb Marketing.

Posted by Peter Henderson on May 07, 2015 07:00:AM

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