This time of year a lot of people are thinking about creating monsters. Creating an Inbound Accountable Marketing™ Monster doesn't have to be a scary proposition. In fact, you can do it on an iPad in the comfort of your own home if you wanted to. To create a Communications Strategy for Inbound Marketing Accountable for your insurance or financial services company you have to start somewhere, so consider this step-by-step process.
1. Identify your target customers.