Business 2 Business Blog

Too many financial services marketers are relying on guesswork or outdated versions of e-commerce.  This is an important reality check for those of you B2B or B2C marketers that are determined in achieving Accountable Marketing.  As people move in droves from desktop computers to mobile the reality of what the user sees on their screen is what you need to see in your website redesign strategy before you go down the wrong path.  If you're asking "how can I make sure my website works on tablets and smartphones?" Here's your answer.

Too many financial services marketers are relying on guesswork or outdated versions of e-commerce.  This is an important reality check for those of you B2B or B2C marketers that are determined in achieving Accountable Marketing.  As people move in droves from desktop computers to mobile the reality of what the user sees on their screen is what you need to see in your website redesign strategy before you go down the wrong path.  If you're asking "how can I make sure my website works on tablets and smartphones?" Here's your answer.

If you missed the report by McKinsey & Co. on mobile users in Britain this is an abridged version of what the consultants - Liz Ericson, Louise Herring, and Kelly Ungerman found as reported in the Globe and Mail by Harvey Schachter.  Britain is ahead of North America in mobile usage although the U.S. leads in e-commerce.

Now that you know how to increase sales using the internet and you're generating some good traffic to your financial services website by getting found online, your next focus is getting that traffic to stay on your website.  Most websites have a 30-60% bounce rate on average. That means a large majority of web traffic entering your website leaves without seeing all of your marketing ideas and information because they are not navigating to any other pages.  And many times they may never come back.  Yikes!  Here are some tips you need to consider to keep content clean and relevant to improve user experience and decrease your bounce rate.

No matter what you're selling, potential buyers like to see confirmation that you've made other customers happy. Testimonials, customer reviews and case studies are powerful sources of content for moving prospects even closer to the final buying stages.  These lead generation ideas go hand-in-hand with a good website redesign strategy.

• Provide authentic customer stories and don't hide these behind a form!
• Place real, short and powerful testimonials on your site and in your social media.
  

Content, content, content.  Have you heard enough of this word in 2014?  If you are experiencing discontent with yours, then your your website traffic may be suffering as a result.  Content, whether we are sick of hearing about it or not, is one of the most important aspects of any financial services or insurance website.  With the rise of inbound marketing, content has become front and centre in the minds of marketers.  It is what search engines and people like you who are charged with making sure your website is being found by your customers are looking for.  It's what drives visitors to your site and turns prospects into leads.  Let's look at the Must-Haves for creating 'killer content"?  

Now that you know how to increase sales using the internet  and you're generating some good traffic to your financial services website by getting found online, your next focus is getting that traffic to stay on your website.  Most websites have a 30-60% bounce rate on average. That means a large majority of web traffic entering your website leaves without seeing all of your marketing ideas and information because they are not navigating to any other pages.  And many times they may never come back.  Yikes!  Here are some tips you need to consider to keep content clean and relevant to improve user experience and decrease your bounce rate.

Do you have a Panda on your company's website?  Of course you do.  Panda is Google's algorithm which aims to promote the highest quality content site by dooming the rank of the low quality insurance and financial services sites.  Those sites that have been shown to be terribly victims of the Panda can do almost nothing to recover the ranking and traffic they had prior to the Panda coming to town.  If you have been on a mission to learn how to increase sales using the internet the last thing you want to is to be incurring the wrath of the Panda.

When your CEO suggested that you take on the responsibility of content creation at your insurance company it may have sounded easy enough, but it's often used in bits and bites, which can be harmful to your overall marketing strategy - never mind your mental health.  We often hear stories of companies using content marketing to improve their reach and increase quality leads.  The stats that generally get passed around include, content marketing can cost 62% less than the traditional means of marketing ideas and information while generating up to 3x as many leads.  

When your CEO suggested that you take on the responsibility of content creation at your insurance company it may have sounded easy enough, but it's often used in bits and bites, which can be harmful to your overall marketing strategy - never mind your mental health.  We often hear stories of companies using content marketing to improve their reach and increase quality leads.  The stats that generally get passed around include, content marketing can cost 62% less than the traditional means of marketing ideas and information while generating up to 3x as many leads.