Business 2 Business Blog

How to Measure Inbound Accountable Marketing

We place great emphasis on measurement.  When you are searching for an inbound agency, make sure you look for agencies that measure everything - this is how you will succeed with inbound.

Posted by Peter Henderson on May 04, 2016 07:00:AM

Mobile Web Design Best Practices for Inbound Accountable Marketing (Clone)

YOUR INBOUND ACCOUNTABLE MARKETING AGENCY SHOULD FOLLOW MOBILE DESIGN BEST PRACTICES - Especially Security 

Businesses, including the insurance industry, are failing their customers when it comes to security.  Only 1 in 5 sites we've analyzed is protected by SSL. SSL (Secure Sockets Layer) creates a secure tunnel between a visitor's browser and a website's web server.  The information that is sent over the tunnel is protected, so that a third party can't peer into the data.  It protects the exchange data between the two endpoints, such as a visitor's username, login password, email address or the personalized cookies that the website sends to the visitor.

Since Google's recent announcement that SSL will be a ranking factor in search results, all business must start prioritizing the security of their sites as part of a website redesign strategy.  In fact, one of Google's Webmaster Trends Analysts said that HTTPS can be a ranking tie-breaker between two otherwise equal sites.  So SSL doesn't just keep your visitor's connection to your website secure, it also has strong SEO implications.  

Posted by Peter Henderson on December 10, 2015 08:18:AM

Mobile Web Design Best Practices for Inbound Accountable Marketing

YOUR INBOUND ACCOUNTABLE MARKETING AGENCY SHOULD FOLLOW MOBILE DESIGN BEST PRACTICES - Especially Security 

Businesses, including the insurance industry, are failing their customers when it comes to security.  Only 1 in 5 sites we've analyzed is protected by SSL. SSL (Secure Sockets Layer) creates a secure tunnel between a visitor's browser and a website's web server.  The information that is sent over the tunnel is protected, so that a third party can't peer into the data.  It protects the exchange data between the two endpoints, such as a visitor's username, login password, email address or the personalized cookies that the website sends to the visitor.

Since Google's recent announcement that SSL will be a ranking factor in search results, all business must start prioritizing the security of their sites as part of a website redesign strategy.  In fact, one of Google's Webmaster Trends Analysts said that HTTPS can be a ranking tie-breaker between two otherwise equal sites.  So SSL doesn't just keep your visitor's connection to your website secure, it also has strong SEO implications.  

Posted by Peter Henderson on December 08, 2015 07:00:AM

Why a Mobile Strategy for your Inbound Accountable Marketing is a Must

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Posted by Peter Henderson on September 23, 2015 07:30:AM

Hire an Inbound Accountable Marketing Agency that Measures Up

We place great emphasis on measurement.  When you are searching for an inbound agency, make sure you look for agencies that measure everything - this is how you will succeed with inbound.

Posted by Peter Henderson on August 12, 2015 08:00:AM

Hire an Inbound Accountable Marketing Agency the Measures Up

We place great emphasis on measurement.  When you are searching for an inbound agency, make sure you look for agencies that measure everything - this is how you will succeed with inbound.

Posted by Peter Henderson on August 11, 2015 07:00:AM

Generate Traffic and Lead Generation with Inbound Accountable Marketing

When you're inbound ready and you're generating some good traffic to your financial services website with Accountable Marketing™, your next focus is getting that traffic to stay on your website. Most websites have a 30-60% bounce rate on average. That means a large majority of web traffic entering your website leaves without seeing all of your marketing ideas and information because they are not navigating to any other pages.  And many times they may never come back.  Yikes!  Here are some tips you need to consider to keep content clean and relevant to improve user experience to make sure you're being found by your customers.

Posted by Peter Henderson on June 25, 2015 07:00:AM

How to Create an Inbound Accountable Marketing Monster

Creating an Inbound Accountable Marketing™ Monster doesn't have to be a scary proposition.  In fact, you can do it on an iPad in the comfort of your own home if you wanted to.  To create an Inbound Accountable Marketing Monster for your financial services company you have to start somewhere, so consider this step-by-step process.

1.  Identify your target customers.

Posted by Peter Henderson on June 04, 2015 07:00:AM

Build Traffic and Lead Generation with Inbound Accountable Marketing

When you're inbound ready and you're generating some good traffic to your financial services website with Accountable Marketing™, your next focus is getting that traffic to stay on your website. Most websites have a 30-60% bounce rate on average. That means a large majority of web traffic entering your website leaves without seeing all of your marketing ideas and information because they are not navigating to any other pages.  And many times they may never come back.  Yikes!  Here are some tips you need to consider to keep content clean and relevant to improve user experience to make sure you're being found by your customers.

Posted by Peter Henderson on May 19, 2015 09:27:AM

The Surgery You Need to Save the Accountable Marketing Patient

 

Posted by Peter Henderson on March 05, 2015 07:30:AM

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