PRISM

Preparedness for Real-time Incidents through Social Media

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What should you aim for in a social media strategy in case of a crisis? With PRISM you can:  

  1. Engage often with your audience(s) before a crisis arises.
  2. Use social media as a messaging tool and as a listening tool.
  3. Set up a dedicated crisis response team to create, curate and archive the appropriate content.
  4. Define clear permissions about who can respond, when a response is in order and  how it should be followed up on.
  5. Use social media to acknowledge that a crisis exists.
  6. Direct people to your website, or a microsite, where they can find periodic updates.
  7. Have practice runs and simulation drills to test your social media strategy in a variety of  potential crisis situations.

Watch our PRISM video to understand how Social media can  leverage your social media to best protect your brand's reputation and the well-being of your employees and stakeholders in any crisis.