Business 2 Business Blog

Conversion Copy for Your Landing Pages

If you're a marketer in the insurance industry practicing inbound accountable marketing and you're sending traffic to dedicated landing pages and you know you could be converting better with strategic copy improvements, look no further.

Posted by Peter Henderson on August 03, 2016 07:00:AM

Your Marketing Agency Should Value Transparency


Your Marketing Agency Should Value Transparency

Make sure the agency you are considering embraces transparency as a core value.  While you're not likely to see this word next to a bullet in a PowerPoint slide, an agency can infer and prove they are transparent with their clients by citing and discussing the three main business practices that we Henderson Robb Marketing bring to the table when we are meeting with a prospect in the insurance industry.

Posted by Peter Henderson on July 26, 2016 07:00:AM

How to Give Your Brand a Voice with Inbound Accountable Marketing

The voice, or tone, you apply across all your content - indeed, your entire brand - is the equivalent of your brand's personality.  Your voice is an integral part of creating your Inbound Accountable Marketing to be shared on your website, blog, social media presence, and email campaigns.  It's baked into your brand's DNA!

Posted by Peter Henderson on July 26, 2016 07:00:AM

Effective Communication Strategies for Inbound Accountable Marketing

Blog post with CTAs

Email is good for alerting your existing contacts about your offer, but what about attracting new ones to your insurance or financial services company?  This is where blog posts are particularly effective.  The goal of the blog is to attract people interested in the subject matter of your offer.

Posted by Peter Henderson on July 19, 2016 07:00:AM

Buyer Personas for Inbound Accountable Marketing in Toronto (Clone)

When we're talking about Inbound Accountable Marketing in Toronto the subject of Buyer Personas is discussed.  At first, we often see a quizzical look on people's faces until we support the subject with the term 'ideal customers'.

Posted by Peter Henderson on July 05, 2016 07:30:AM

Mobile Marketing Specialists in Toronto

Hiring Mobile Marketing specialists in Toronto is an organic process.  It requires time, elbow grease and coordination.  Any inbound mobile marketing agency, you choose will need you to invest quality time with them.  This will especially be true at the beginning of your relationship to get up and running fast, and at regular intervals to ensure their methods stay sharp and in line with your business.  As is true with most insurance businesses, they'll also expect that some members of your team will be dedicated to certain lead generation elements of inbound accountable marketing.  They'll want to educate them to ensure that these people have the skills and knowledge needed to carry out their assigned tasks.

Posted by Peter Henderson on June 28, 2016 07:00:AM

Inbound Accountable Marketing is a Team Effort

Your Inbound agency should be teaching and training your internal team.  Hire an agency that Wants and Knows How to Leverage Your Team's Industry Expertise.

Posted by Peter Henderson on June 21, 2016 07:30:AM

Accountable Marketing Performance

Your Inbound agency should be teaching and training your internal team.  Hire an agency that Wants and Knows How to Leverage Your Team's Industry Expertise.

Posted by Peter Henderson on June 14, 2016 07:00:AM

Inbound Accountable Marketing Works in Toronto

Hire an Agency that can demonstrate how Inbound Accountable Marketing™ works in Toronto.

Imagine for a moment you're sitting at a conference table.  A prospective agency partner is projecting some flowchart-heavy PowerPoint slides and outlining the inbound marketing strategy they've designed for you.  While you're following the arrows and considering their capabilities, you should be asking yourself two key questions:  "have they done this before, and if yes, can they replicate that success for me?"

Posted by Peter Henderson on June 07, 2016 07:00:AM

Mobile Marketing Specialists in Toronto

Hiring Mobile Marketing specialits in Toronto is an organic process.  It requires time, elbow grease and coordination.  Any inbound mobile marketing agency, you choose will need you to invest quality time with them.  This will especially be true at the beginning of your relationship to get up and running fast, and at regular intervals to ensure their methods stay sharp and in line with your business.  As is true with most insurance businesses, they'll also expect that some members of your team will be dedicated to certain lead generation elements of inbound accountable marketing.  They'll want to educate them to ensure that these people have the skills and knowledge needed to carry out their assigned tasks.

Posted by Peter Henderson on May 31, 2016 07:00:AM

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