In the on-going battle for mind share 95% of Best In Class Marketers use Video. As Forrester tells us, video increases the chance of a front-page Google result by 53x. As a marketer if a financial services company shouldn't you count yourself among those that are enjoying 4.8% conversion rates with video compared to a 2.9% conversion rate without it? Branding in the inbound age is as much about addressing 'Content Shock' or 'Content Competition' as it is Content Curation.
Each day, according to eMarketer, 3.4 billion searches are completed. And, according to Search Metrics video results appear in over 63% of blended (aka universal) results on Google.
We use Video PR for an insurance association that has taken them from a zero in search presence/experience and zero brand awareness to high 'findability' and inbound inquiries. As we know from ReelSEO, videos in universal search results have a 41% higher click through rate than plain text counterparts.
60% (according to Forbes) of people prefer watching video over reading text. From experience, we know that Video makes sense for Lead Generation, SERP appearances, RSS reach, Blogger pick-up and Social Media interactions. With a repeatable, sustainable and measurable Video PR/SEO process people find you, and find you interesting.
The fact (comScore) that 182 million viewers watched 39 billion videos in March of 2013 and 85% of the US online population has watched a YouTube video; and 65% watch one video per week confirms what we have been talking about. Landing pages with professional video generate 4-7x more engagement and response rates (Search EngineWatch).
VIDEO ROI FOR PENNIES
We know from experience and Flimp confirms that video in email marketing has been shown to increase email click-through rates by over 96%.
YOUTUBE = Now A Billion Pairs of Eyes
More than 1 billion unique users visit YouTube each month Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year.
ORGANIC vs TECHNICAL SEO
Google algorithms prefer content that is useful, regardless of Google’s Webmaster Guidelines which may decrease your search engine rankings. Google owns YouTube so real and fresh content trumps keyword strategy every time. The fact that Google owns YouTube tips the scale in favour of video on other platforms. Do you need a website redesign to incorporate your own YouTube Channel? The fact that people remember 50% more from a video (Wharton Business) compared with written content suggests you should be one of the financial services companies using video
Pundits are calling 2014 'The Year of Mobile Video' as the number of videos seen on smartphones and tablets surpasses those seen on desktop computers and laptops. According to Marketing Charts, three out five consumers will spend roughly two minutes watching a video that educates them about a product they plan to purchase and 37% will watch for more than three minutes.
Internet Retailer tells us that 52% of consumers feel watching an online product video makes them more confident in their purchase. 60% of consumers will watch product videos when they find them, according to Website Magazine.
VIDEO INCREASES CONVERSION
Visitors who view product videos are 85% more likely to buy than visitors who do not (Internet Retailer). Over 80% percent of marketers just like you use YouTube to help establish vendor credibility – explaining in part why YouTube use, is growing exponentially, with 72 hours of video being uploaded every minute.
Site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors (comScore). Professionally produced video like what we produce and optimize for eCommerce for our clients outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video (comScore).