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Peter Henderson

Recent Posts

Buyer Personas for Inbound Accountable Marketing in Toronto (Clone)

When we're talking about Inbound Accountable Marketing in Toronto the subject of Buyer Personas is discussed.  At first, we often see a quizzical look on people's faces until we support the subject with the term 'ideal customers'.

Posted by Peter Henderson on July 05, 2016 07:30:AM

Mobile Marketing Specialists in Toronto

Hiring Mobile Marketing specialists in Toronto is an organic process.  It requires time, elbow grease and coordination.  Any inbound mobile marketing agency, you choose will need you to invest quality time with them.  This will especially be true at the beginning of your relationship to get up and running fast, and at regular intervals to ensure their methods stay sharp and in line with your business.  As is true with most insurance businesses, they'll also expect that some members of your team will be dedicated to certain lead generation elements of inbound accountable marketing.  They'll want to educate them to ensure that these people have the skills and knowledge needed to carry out their assigned tasks.

Posted by Peter Henderson on June 28, 2016 07:00:AM

Inbound Accountable Marketing is a Team Effort

Your Inbound agency should be teaching and training your internal team.  Hire an agency that Wants and Knows How to Leverage Your Team's Industry Expertise.

Posted by Peter Henderson on June 21, 2016 07:30:AM

Accountable Marketing Performance

Your Inbound agency should be teaching and training your internal team.  Hire an agency that Wants and Knows How to Leverage Your Team's Industry Expertise.

Posted by Peter Henderson on June 14, 2016 07:00:AM

Inbound Accountable Marketing Works in Toronto

Hire an Agency that can demonstrate how Inbound Accountable Marketing™ works in Toronto.

Imagine for a moment you're sitting at a conference table.  A prospective agency partner is projecting some flowchart-heavy PowerPoint slides and outlining the inbound marketing strategy they've designed for you.  While you're following the arrows and considering their capabilities, you should be asking yourself two key questions:  "have they done this before, and if yes, can they replicate that success for me?"

Posted by Peter Henderson on June 07, 2016 07:00:AM

Mobile Marketing Specialists in Toronto

Hiring Mobile Marketing specialits in Toronto is an organic process.  It requires time, elbow grease and coordination.  Any inbound mobile marketing agency, you choose will need you to invest quality time with them.  This will especially be true at the beginning of your relationship to get up and running fast, and at regular intervals to ensure their methods stay sharp and in line with your business.  As is true with most insurance businesses, they'll also expect that some members of your team will be dedicated to certain lead generation elements of inbound accountable marketing.  They'll want to educate them to ensure that these people have the skills and knowledge needed to carry out their assigned tasks.

Posted by Peter Henderson on May 31, 2016 07:00:AM

Achieving Inbound Accountable Marketing

As Inbound Accountable Marketing™ Consultants, we are asked by many of our clients, especially our financial services clients, about how much time they need to devote to content curation.  Content marketing is all about providing valuable information or content to current and potential customers to build relationships, trust, branding, and awareness.  

Posted by Peter Henderson on May 26, 2016 07:00:AM

Buyer Peronas for Inbound Accountable Marketing in Toronto

Buyer Personas for inbound accountable marketing in Toronto

When we're talking about Inbound Accountable Marketing in Toronto the subject of Buyer Personas is discussed.  At first, we often see a quizzical look on people's faces until we support the subject with the term 'ideal customers'.

Posted by Peter Henderson on May 17, 2016 07:30:AM

Transparent Inbound Accountable Marketing in Toronto


Your Marketing Partner Should Want You To See Everything They See

Make sure the agency you are considering embraces transparency as a core value.  While you're not likely to see this word next to a bullet in a PowerPoint slide, an agency can infer and prove they are transparent with their clients by citing and discussing the three main business practices that we Henderson Robb Marketing bring to the table when we are meeting with a prospect in the insurance industry.

Posted by Peter Henderson on May 10, 2016 07:00:AM

How to Measure Inbound Accountable Marketing

We place great emphasis on measurement.  When you are searching for an inbound agency, make sure you look for agencies that measure everything - this is how you will succeed with inbound.

Posted by Peter Henderson on May 04, 2016 07:00:AM

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