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Peter Henderson

Recent Posts

Market Intelligence Informs Successful Inbound Marketing

MARKETERS - Should Smarten'up Whenever Possible

Market intelligence is the information relevant to your company's markets that we gather and analyze as part of an inbound Accountable Marketing™ campaign.  The purpose of the process is to create an accurate and confident decision-making processs to determine effective communication strategies. With the right market intelligence we can work together to formulate strategic conclusions in areas such as market opportunity, market penetration strategy, and market development.

Posted by Peter Henderson on June 09, 2017 02:30:PM

Learn About Keywords and Increase Sales

Posted by Peter Henderson on May 23, 2017 03:19:PM

Inbound Marketing is A Team Sport

Your Inbound agency should be teaching and training your internal team.  Hire an agency that Wants and Knows How to Leverage Your Team's Industry Expertise.

Posted by Peter Henderson on May 04, 2017 07:30:AM

How Landing Pages Improve Internet Marketing Strategies

How to Improve Your Internet Marketing Strategies with Landing Pages

Posted by Peter Henderson on April 21, 2017 07:30:AM

How To Use Your Website to Improve Your Brand

Posted by Peter Henderson on March 27, 2017 10:10:AM

How To Explain Responsive Design For Your Website to Your CEO and Get Budget

Posted by Peter Henderson on March 15, 2017 10:45:AM

Keywords Increase Sales

Posted by Peter Henderson on March 03, 2017 10:34:AM

How To Build a Brand by Putting It Into Play Now

Posted by Peter Henderson on January 25, 2017 08:03:AM

What the insurance industry needs to know about the C Word

Posted by Peter Henderson on January 18, 2017 02:49:PM

Your Digital Marketing Agency Needs Good Project Management Skills

Inbound Marketing is a Serious Production and the Digital Marketing Agency You Hire Should Want to Run the Whole Show.  Inbound marketing is an organic process.  It requires time, elbow grease and coordination.  Any inbound marketing agency, you choose will need you to invest quality time with them.  This will especially true at the beginning of your relationship to get up and running fast, and at regular intervals to ensure their methods stay sharp and inline with your business.  As is true with most insurance businesses, they'll also expect that some members of your team will be dedicated to certain lead generation elements of inbound marketing.  They'll want to educate them to ensure that these people have the skills and knowledge needed to carry out their assigned tasks.

Posted by Peter Henderson on August 24, 2016 07:00:AM

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