Business 2 Business Blog

Peter Henderson

Recent Posts

Keywords Increase Sales

Posted by Peter Henderson on March 03, 2017 10:34:AM

How To Build a Brand by Putting It Into Play Now

Posted by Peter Henderson on January 25, 2017 08:03:AM

What the insurance industry needs to know about the C Word

Posted by Peter Henderson on January 18, 2017 02:49:PM

Your Digital Marketing Agency Needs Good Project Management Skills

Inbound Marketing is a Serious Production and the Digital Marketing Agency You Hire Should Want to Run the Whole Show.  Inbound marketing is an organic process.  It requires time, elbow grease and coordination.  Any inbound marketing agency, you choose will need you to invest quality time with them.  This will especially true at the beginning of your relationship to get up and running fast, and at regular intervals to ensure their methods stay sharp and inline with your business.  As is true with most insurance businesses, they'll also expect that some members of your team will be dedicated to certain lead generation elements of inbound marketing.  They'll want to educate them to ensure that these people have the skills and knowledge needed to carry out their assigned tasks.

Posted by Peter Henderson on August 24, 2016 07:00:AM

Your Digital Agency is A Team Effort

Your digital agency is a team effort and they should be teaching and training your internal team. Hire a digital agency that Wants and Knows How to Leverage Your Team's Industry Expertise.

Posted by Peter Henderson on August 17, 2016 07:00:AM

Conversion Copy for Your Landing Pages

If you're a marketer in the insurance industry practicing inbound accountable marketing and you're sending traffic to dedicated landing pages and you know you could be converting better with strategic copy improvements, look no further.

Posted by Peter Henderson on August 03, 2016 07:00:AM

Your Marketing Agency Should Value Transparency


Your Marketing Agency Should Value Transparency

Make sure the agency you are considering embraces transparency as a core value.  While you're not likely to see this word next to a bullet in a PowerPoint slide, an agency can infer and prove they are transparent with their clients by citing and discussing the three main business practices that we Henderson Robb Marketing bring to the table when we are meeting with a prospect in the insurance industry.

Posted by Peter Henderson on July 26, 2016 07:00:AM

How to Give Your Brand a Voice with Inbound Accountable Marketing

The voice, or tone, you apply across all your content - indeed, your entire brand - is the equivalent of your brand's personality.  Your voice is an integral part of creating your Inbound Accountable Marketing to be shared on your website, blog, social media presence, and email campaigns.  It's baked into your brand's DNA!

Posted by Peter Henderson on July 26, 2016 07:00:AM

Effective Communication Strategies for Inbound Accountable Marketing

Blog post with CTAs

Email is good for alerting your existing contacts about your offer, but what about attracting new ones to your insurance or financial services company?  This is where blog posts are particularly effective.  The goal of the blog is to attract people interested in the subject matter of your offer.

Posted by Peter Henderson on July 19, 2016 07:00:AM

Buyer Personas for Inbound Accountable Marketing in Toronto (Clone)

When we're talking about Inbound Accountable Marketing in Toronto the subject of Buyer Personas is discussed.  At first, we often see a quizzical look on people's faces until we support the subject with the term 'ideal customers'.

Posted by Peter Henderson on July 05, 2016 07:30:AM

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