Inbound Marketing is a Serious Production and the Digital Marketing Agency You Hire Should Want to Run the Whole Show. Inbound marketing is an organic process. It requires time, elbow grease and coordination. Any inbound marketing agency, you choose will need you to invest quality time with them. This will especially true at the beginning of your relationship to get up and running fast, and at regular intervals to ensure their methods stay sharp and inline with your business. As is true with most insurance businesses, they'll also expect that some members of your team will be dedicated to certain lead generation elements of inbound marketing. They'll want to educate them to ensure that these people have the skills and knowledge needed to carry out their assigned tasks.
Your digital agency is a team effort and they should be teaching and training your internal team. Hire a digital agency that Wants and Knows How to Leverage Your Team's Industry Expertise.
If you're a marketer in the insurance industry practicing inbound accountable marketing and you're sending traffic to dedicated landing pages and you know you could be converting better with strategic copy improvements, look no further.
Your Marketing Agency Should Value Transparency
Make sure the agency you are considering embraces transparency as a core value. While you're not likely to see this word next to a bullet in a PowerPoint slide, an agency can infer and prove they are transparent with their clients by citing and discussing the three main business practices that we Henderson Robb Marketing bring to the table when we are meeting with a prospect in the insurance industry.
The voice, or tone, you apply across all your content - indeed, your entire brand - is the equivalent of your brand's personality. Your voice is an integral part of creating your Inbound Accountable Marketing to be shared on your website, blog, social media presence, and email campaigns. It's baked into your brand's DNA!
Blog post with CTAs
Email is good for alerting your existing contacts about your offer, but what about attracting new ones to your insurance or financial services company? This is where blog posts are particularly effective. The goal of the blog is to attract people interested in the subject matter of your offer.
When we're talking about Inbound Accountable Marketing in Toronto the subject of Buyer Personas is discussed. At first, we often see a quizzical look on people's faces until we support the subject with the term 'ideal customers'.