Business 2 Business Blog

Peter Henderson

Recent Posts

Crisis Communication for Brands in Times of Trouble

When trouble surround your brand you need to know how to make the best use of your social media to do the heavy lifting

Posted by Peter Henderson on April 12, 2018 05:00:AM

How Crisis Communication Works When the Power is Down

It's important to keep the lines of communication open even when the Grid is down.

Posted by Peter Henderson on March 29, 2018 04:30:AM

Crisis Communication Re-Imagined

If by now you are in agreement that you need a social media strategy for Crisis Response, then let's consider what will or could happen when a crisis arises that you need to address.

Posted by Peter Henderson on February 27, 2018 02:51:PM

How to Create High Quality Videos for Your Social Media Marketing

Video in online marketing is increasing at an exponential rate. Did you know that in a 2016 HubSpot survey, 43% of consumers wanted to see more video content in 2016? More than that, Facebook users watch 8 billion videos per day.

Posted by Peter Henderson on October 16, 2017 11:13:AM

Why Insurance Brokers Need a Social-Media Strategy

Posted by Peter Henderson on September 07, 2017 05:30:AM

Why You Should Be Using Animated Whiteboard Videos in Your Marketing

Whiteboard animated videos are a must have tool for marketers needing to convey complex ideas in a memorable, actionable way.  You can nix the proverbial talking heads and expensive video production and replace them with high quality audio and real-time illustrations that come to life before your audience's eyes, whiteboard animation makes even the driest content compelling.  Consider the following before you create another one dimensional PowerPoint or traditional talking head video:

Posted by Peter Henderson on August 03, 2017 10:23:AM

Inbound Marketing Metrics for Website Success

WHAT MAKES A WEBSITE GREAT?  And more importantly to the insurance industry, financial services, retail, what makes a website rank?  It used to be that when you were writing a website redesign strategy, dynamic content and design alone were enough.  Today, new factors determine a website's success.  Now, great high ranking websites have:

Posted by Peter Henderson on July 14, 2017 09:48:AM

Less Jargon More Brand Awareness = More Traffic

How you attract people to your business website to increase brand awareness isn't based so much on what your content says about your brand but how you say it.  A professional image is necessary, but you still want to avoid the dreaded corporate gobbledygook.  What is gobbledygook you ask?  Good question.

These are jargon terms and phrases that have been over-used and abused rendering them meaningless (we find them mostly in the high-tech and B2B industry) but they still creep into the financial services industry too.  These words are meant to add more emphasis on a particular subject, but instead they make your eyes glaze over.  

Posted by Peter Henderson on July 06, 2017 10:09:AM

Your Brand's Voice Says Everything About Your Digital Content

The voice, or tone, you apply across all your digital content - indeed, your entire brand - is the equivalent of your brand's personality.  Your voice is an integral part of creating your online marketing to be shared on your blog, social media presence, and email marketing campaigns.  It's baked into everything you do!

Posted by Peter Henderson on June 20, 2017 02:12:PM

Market Intelligence Informs Successful Inbound Marketing

MARKETERS - Should Smarten'up Whenever Possible

Market intelligence is the information relevant to your company's markets that we gather and analyze as part of an inbound Accountable Marketing™ campaign.  The purpose of the process is to create an accurate and confident decision-making processs to determine effective communication strategies. With the right market intelligence we can work together to formulate strategic conclusions in areas such as market opportunity, market penetration strategy, and market development.

Posted by Peter Henderson on June 09, 2017 02:30:PM

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