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4 Reasons for an Insurance Brand to Invest in Content Marketing


I recently came upon a great article on the subject content marketing that I think is relevant for marketers of insurance brands.  As Inbound Marketing Consultants, we are asked by many of our clients in the insurance industry, especially clients that we are doing website design for, about how much time they need to devote to content curation.  Shaheerah Kayani, wrote in her article ( Wednesday, that content marketing is all about providing valuable information or content to current and potential customers to build relationships, trust, branding, and awareness.  


According to HubSpot's 2013 Inbound Marketing Report, 60% of firms are  content marketing somewhere in their overall marketing strategy.  Other reports from the likes of MarketingProfs put the number even higher at 91%.  Either way you slice it, insurance marketers that are not considering an investment in Content Marketing are in the minority.  If you are considering a website redesign, this is the time to start developing your content marketing strategy.


Insurance Content Marketers are by definition forward-thinking.  The field is still pretty new and it's in a constant state of flux.  Companies that are engaged are seeing plenty of changes in both marketing methods and technologies as they innovate new ways of executing content marketing.  Get on board now and start reaping the benefits of marketing ideas and information with content curation.


Content marketing is all about finding new ways to market ideas and information.  What kind of ROI can you expect in the end?  It all depends on your strategic objectives.  If sales is the ultimate goal, then connecting to your audience to get traffic and leads is your m.o..  As an insuracne content marketer, you get to use your creativity to create great content:  everything from blogs and videos, to social media promotions and info graphics.


Since content marketing is a dynamic field, you'll be able to bring new ideas to work every single day.  No matter where you go to work you can take your content with you, different topics that share an overarching focus travel well.  


To be a successful content marketer in the insurance industry, you will need to know how to ask the right questions, find newsworthy stories and valuable marketing insights.  Whether it's online or in-person, working in content marketing will connect you with a wide variety of people in your related industry.  It's a great way to build your network.

If you haven't already climbed aboard the content curation train start now and think about how a content strategy optimized for Inbound Marketing is the place to begin.


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Posted by Peter Henderson on July 31, 2014 08:30:AM

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