As Inbound Accountable Marketing™ Consultants, we are asked by many of our clients, especially our financial services clients, about how much time they need to devote to content curation. Achieving Inbound Accountable Marketing™ is all about providing valuable information or content to current and potential customers to build relationships, trust, branding, and awareness.
According to a recent MarketingProfs Report, 91% of firms are content marketing somewhere in their overall marketing strategy. To us this confirms that marketers who are not considering an investment in Content Marketing are in the minority. If you are considering a website redesign, this is the time to start developing your content marketing strategy.
Inbound Accountable Marketers are by definition forward-thinking. The field is still pretty new and it's in a constant state of flux. Companies that are engaged are seeing plenty of changes in both marketing methods and technologies as they innovate new ways of executing content marketing. Get on board now and start reaping the benefits of Inbound Accountable Marketing with content curation for lead generation.
Content marketing is all about finding new ways to market financial services. What kind of ROI can you expect in the end? It all depends on your strategic objectives. If sales are the ultimate goal, then connecting to your audience to get traffic and leads is your m.o.. As a content marketer, you get to use your creativity to create great content: everything from blogs and videos, to social media promotions and info graphics.
Since content marketing is a dynamic field, you'll be able to bring new ideas to work every single day. No matter where you go to work you can take your content with you, different topics that share an overarching focus travel well.
To be a successful content marketer, you will need to know how to ask the right questions, find newsworthy stories and valuable marketing insights. Whether it's online or in-person, working in content marketing will connect you with a wide variety of people in your related industry. It's a great way to build your network.
If you haven't already climbed aboard the content curation train start now and think about how a redesign of your website, optimized for Inbound Accountable Marketing is the place to begin. Henderson Robb are Inbound Marketing consultants in Toronto and we can help.