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3 ways to avoid being a loner in social media marketing

People Together-10

3 ways to build a community through social media

It's so disappointing - you spend a lot of time agonizing over your next great blog post, you research, you write, you edit, you cross all your SEO t's and dot all your keyword i's, and then you send your post out into the world of social media, sharing your post in social media, all in an attempt to build a list of followers.  But then those followers never appear, and you never build the community you're hoping for.

So, what's going wrong?  According to Alex Manthei, community manager at Mention, a media monitoring company based in France, one of the keys to successful digital marketing is audience discovery.  In a post appear on The Next Web, Manthei lists five tools for marketers hoping to connect with the right communities through social channels.  


Mention - for picking up alerts on relevant hashtags

As Manthei works for Mention, it's not surprising that he would put his own company's tool on his list.  However, Mention would be a good fit for you if you're looking for the right key to finding the right people for your marketing ideas and information.  Essentially, it's kind of like Google Alerts - the tool will allow your users to search for hashtags and keywords and get alerts whenever they're mentioned.  Mention can be especially helpful for finding related keywords and hashtags, helping you branch out into a similar, yet previously unchartered territory.  This enables creating remarkable sales results with keywords and being found by your customers by keeping content clean and relevant.  All part of branding in the inbound age.


Riffle - for getting deeper insights on audiences

Building a community has never been easy, and it often helps to build relationships, one-on-one.  The idea is for a business' earliest customers and fans to become its first evangelists as well.  That doesn't mean just providing good, timely customer service - it may also mean going the extra distance and getting to know what these customers like and dislike.  Riffle by CrowdRiff can be useful for this.  As a Chrome extension, it can work directly with HootSuite, TweetDeck, Salesforce, and Zendesk to show things like Klout score, trending hashtags, mentions, and shared links.  That can really come in handy for businesses seeking to cement relationships with more personal touches. 


Intercom - for market intelligence on real-time data

Part of marketing intelligence made easy, one of your all-time favourite techniques should be A/B testing.  By tweaking and optimizing different variations of a particular message,it can really help find the best possible content and tone to ensure you're resonating with users.  That's where Intercom can be useful.  The automated, real-time messaging service gives business details on who is using your product or service and how they are using it, and it also allows you to reach out to these users with personalized messages.  For example, if a user hasn't tapped into a specific feature they may like, you can automatically send a message inviting them to try it out.  

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Posted by Peter Henderson on July 15, 2014 08:30:AM

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