THE BENEFITS OF BUSINESS BLOGS FOR INBOUND ACCOUNTABLE MARKETING
- It helps drive traffic to your website
Think about the ways people find your website:
- They could type your name right into their browser, but that's an audience you already have. They know who you are, you're on their radar, and that doesn't help you get more traffic on top of what you're already getting.
- You could pay for traffic by buying an email list (don't you dare), blasting them, and hoping some people open and click through on the emails. But that's expensive and, you know, illegal.
- You could pay for traffic by placing tons of paid ads, which isn't illegal, but still quite expensive. And the second you run out of money, your traffic stops coming, too.
So, how can you drive any traffic? In short: blogging, social media, and search engines. Here's how it works in Inbound Accountable Marketing™.
Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right? (How often can you really update your About Us page, you know?)
Well, blogging for inbound accountable marketing solves both of those problems.
Every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search. We'll get into more of the benefits of blogging on your SEO in another post, but it's also one more cue to Google and other search engines that your insurance company's website is active and they should be checking in frequently to see what new content to surface.
Blogging also helps you get found, and found interesting as we say at Henderson Robb Marketing, via social networks -- Twitter, Facebook, LinkedIn, Pinterest -- which helps expose your insurance brand to a new audience that may not know you yet.
BLOG CONTENT ALSO HELPS KEEP YOUR SOCIAL MEDIA PRESENCE GOING -- Instead of asking your social media manager to come up with brand new original content for social media (or creating that content yourself), your blog can serve as that repository of content. You're strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. Quite a symbiotic relationship, if I do say so myself.
So, the first benefit of blogging for inbound accountable marketing? It helps drive traffic to your insurance brand's website and works closely with search engines and social media to do that.
NOW THAT YOU HAVE TRAFFIC COMING TO YOUR WEBSITE THROUGH YOUR BLOG -- you have the opportunity to convert that traffic into leads. In our next blog post on blogging for Inbound Accountable Marketing we'll discuss how blogging helps convert that traffic into leads.